About us: the initiative, the reason and the challenge
Under the auspices of WDH-nl, and driven by Wilma Dijkgraaf-Hofmeijer – founder of ®SuperBio's – a fresh perspective on interior design is unfolding. With decades of experience in international interior collections, as an entrepreneur, developer, and creative manager, and author of "How to [re-]build Future Proof Now" ([Re]build and Furnish NOW!), she combines craftsmanship and vision.
The ambition with this first pilot platform? Participate in “The best design decade ever” and accelerate transition by actively promoting all the high-quality qualities of biobased and nature-based design. Design has never been so good – and so relevant. It contributes to the quality of living environments, reduces pollution and supports nature restoration.
Creatively, (re)new (d)e Biobased design is also challenging. Surfaces, colors, shapes and materials differ greatly from the products of a few years ago. The quality is different due to the different production techniques. Knowledge and skills of (interior) architects and the makers are desperately needed.
I will therefore not only work on the developments, but with a growing number of people on the supply and demand side and people with services and services that ensure connection.
"The architecture sector is experiencing a rise in firms and a rapid influx and outflow of staff. And there are many small firms that are springing up, changing locations, taking on small projects, and then entering into new partnerships." It's very challenging for Makers to connect and stay connected with the demand side.
Agencies often have limited time to dedicate to product orientation and specifications. On the other hand, Makers have limited opportunities to promote their products—sales, promotion, trade shows, architect visits, etc.—budget and staff are limited. In addition, there's the issue of sample materials.
Superbios.nl makes it easy and possible for both parties to establish an initial familiarization in a neutral environment. Product options are easily reviewed thanks to the limited and unambiguous display. The buyer can then contact the manufacturer/supplier directly by linking to the company name and specifications.
Every Creator can use this, free of charge. This creates a level playing field, objective and neutral, on which (interior) architects and designers can find their bearings. As a Creator, you always remain responsible for the information you provide. We will remind you to update your content in a timely manner.
We will present uploaded products on stage, including: . superbios.nl . in the email newsletter and its archive - possibly with a 'starring interview' . on the social media channels . at trade fairs; the DDW '25 in the main/clock building will be the kick-off . in stock exchange and publicity
Manufacturers/makers, large or small, industry, (social) workshop, craftspeople... Unlike before, makers now come from many directions. Just try to find them find.'
With Superbios we will ensure that they are easy to find; we are creating one platform for biobased and nature-based interior products and their makers.
At Superbio's, you'll find only products that are ready for use in projects or have already proven their worth. Sometimes in small quantities and simple (residential projects), often in large quantities or custom-made for schools, healthcare, and other public projects. Products are categorized on superbios.nl and displayed with a short description and initial technical details; this makes it easy for those in need to find their bearings. The searching architect/designer isn't distracted by less environmentally friendly options!
You can contact the creator directly. Superbio's does not resell. We operate neutrally and with a low threshold. Products can be uploaded free of charge by the creators. We will be showcasing work on the platform—and also at trade fairs—by Primarily Dutch and interested European makers, ranging from small studios to industrial companies. Materials and production originate in the Netherlands or nearby; within Europe.
WDH-NL | Copyright: Do you want to share SUPERBio's information or info about our (shop) products? You can do so via our posts on LinkedIn, Instagram and Pinterest. Do you want to copy or multiply information from this website? Always send us an e-mail request first.